The Golf Experience
St Andrews · Ayrshire · CarnoustiePrivate, out-of-hours access to legendary links such as the Old Course, Royal Troon, Turnberry and Carnoustie, with elite caddies, custom-fitted equipment and the course to yourselves.
Howard Morris · Host
Executive Golf Tours & Events presents
THREE CHAMPIONS. FIVE DAYS. ONE INVITATION.
A private five-day retreat where championship golf, fine art and haute joaillerie meet with Gareth Bale, Michael Jordan and Sir Andy Murray in the company.
(01)The Host
The man behind the itinerary and the reason a small company of guests will gather in Perthshire.
Portrait · The Host
The finest things are not bought. They are arranged with care, shared with discretion and remembered.
Howard Morris
CEO, Executive Golf Tours & Events
Howard Morris has spent more than four decades designing private journeys for people who have already seen everything. As chief executive of Executive Golf Tours & Events, he has built his reputation on access: the quiet, unhurried kind that opens championship links out of hours and puts a curator in the room with a collector.
He began in private-client travel, arranging sporting weeks and cultural expeditions for families and family offices. The work taught him that the most memorable itineraries are not the fullest ones; they are the ones with the confidence to leave space.
The Art of Time is his signature retreat: five days in Perthshire, three championship days at St Andrews, on the Ayrshire coast and at Carnoustie, a private collection, a closed-door auction and a table worth staying at. This year the company includes Gareth Bale, Michael Jordan and Sir Andy Murray. It is limited to a small party of guests and it is never repeated exactly.
(02)The Experience
Four disciplines, one itinerary. Each given its own time and setting.
The retreat,in four movements.
The Art of Time is built from four disciplines, each given its own time and setting. Championship golf at first light. A private view in the afternoon. A closed-door auction after dark. A table that refuses to hurry.
Access is the medium. The Old Course, Royal Troon, Turnberry and Carnoustie are played out of hours; the collection is shown in a private gallery; the auction is conducted by a specialist auctioneer for the room only.
The retreat is limited to a small party of guests. Everything is arranged around a single itinerary: the caddies, the curators, the cellar, the cars.
The Old Course · St Andrews · Played out of hours
The Curated Collection
The estate galleryA private, invite-only viewing of fine art and haute joaillerie, with curators and gemologists on hand for one-to-one conversation.
The Private Auction
The galaA closed-door evening auction of rare golf memorabilia, contemporary masterpieces and bespoke jewels, conducted by a specialist auctioneer.
Culinary Excellence
The estate tableMichelin-starred dining, rare vintages and a cellar chosen for the room; breakfast on the terrace, dinner in the library, Champagne at midnight.
01
The Curated CollectionFine art · Haute joaillerie · Private view
02
The Private AuctionRare golf memorabilia · Masterpieces · Bespoke jewels
Dress CodeCountry elegance by day: tailoring, knitwear, waterproofs for the links. Black tie for the gala. Decorations may be worn.
Black Tie(03)The Company
Three champions, one championship day apiece and a seat at every dinner.
Three champions,one invitation.
A retreat is only as rare as the company at the table. This year, three of sport's most decorated names take the course with us. One for each of the three championship days. Each of them stays for dinner.
Day TwoThe Old Course, St Andrews
Gareth Bale
Five Champions League titles and a lifelong obsession with the links. Gareth joins every foursome on the Old Course, setting the competitive tone for the week.
Day ThreeThe Ayrshire coast
Michael Jordan
Six championships and one relentless competitive instinct. Michael plays the Ayrshire coast with the party, then hosts a private steak and cigar dinner from his own cellar.
Day FourCarnoustie
Sir Andy Murray
Three Grand Slam titles and a dry wit made for the links. Sir Andy takes the morning round at Carnoustie before the black-tie gala and the live auction.
(04)The Itinerary
The five-day master itinerary. Every element can be tailored to the party, the season and the collector.
5Days14–18 May 2027
Friday to Tuesday · Five days · Four nights
The retreat opens with the whisky vault, turns through St Andrews, the Ayrshire coast and Carnoustie, peaks at the black-tie gala and live auction and closes with a final links morning and the farewell. The order may be adjusted for weather, light and the collection.
Day OneFriday 14 May
Arrival & The Whisky Vault
15:00
Helicopter & chauffeurs
Arrival at Edinburgh, then a chauffeured transfer to the castle. Suites prepared, clubs fitted, dinner jackets pressed.
18:00
The welcome
In every suite: the Malbon x Manolo Blahnik limited-edition golf kit and a rare single malt chosen from a silent distillery.
20:00
The Whisky Vault
A private, closed-door tasting at a silent distillery. No wallets. Every pour is pre-billed to the sponsors.
Day TwoSaturday 15 May
The Old Course
With Gareth Bale08:30
Heli-golf to St Andrews
The Old Course kept clear for the party, with caddies assigned and tee times held. With Gareth Bale.
14:00
Clubhouse lunch
A private lunch overlooking the 18th green, with the afternoon left open for the town and the sea.
19:30
Dinner in St Andrews
A relaxed, high-table dinner at a private residence in the town.
Day ThreeSunday 16 May
The Ayrshire Coast
With Michael Jordan08:30
Heli-golf to Ayrshire
Turnberry and Royal Troon, with Michael Jordan joining the groups for the marquee day of the retreat. The par-3 carries the Royal Oak contest.
11:30
The Royal Oak closest-to-the-pin
Audemars Piguet sponsors the day's par-3, and the ball closest to the pin takes an allocation-only Royal Oak. Michael Jordan presents it on the green.
14:00
The championship lunch
A long lunch in the clubhouse while MJ holds court on competition, preparation and the habits that endure.
20:00
MJ's steak & cigar dinner
A private steak and cigar dinner hosted by Michael Jordan, with rare pours from his personal tequila.
Day FourMonday 17 May
The Gala & The Auction
With Sir Andy Murray09:00
Carnoustie with Sir Andy
An empty Carnoustie at first light. Caddies at the bags, the links to the party. With Sir Andy Murray.
19:00
The Black-Tie Gala
Michelin-starred dining in the grand hall of the castle, with the estate at its most formal.
21:30
The live auction
A private tennis clinic with Murray, a round with MJ, Savile Row tailoring, fine art and haute joaillerie, all conducted for the room only.
Day FiveTuesday 18 May
Farewell Links & Departure
09:30
A final round
A leisurely round at a top-tier course, or the castle spa for those who would rather rest.
12:30
The goodbye
Bespoke gift bags: custom-woven tartan from Johnstons of Elgin, a piece of jewellery for spouses and a framed, signed photograph of the week.
15:00
Departure
VIP transport to Edinburgh Airport and private jets onward, with the auction lots shipped ahead.
The EstateThe Estate at Gleneagles
Auchterarder, Perthshire
Scotland
DurationFive days · Four nights
14–18 May 2027. Private arrival and departure transfers included.
DressCountry · Black Tie
Country elegance by day · Black tie for the gala
(05)The Estate
A private house in Perthshire, with the championship links of Scotland within easy reach.
Gleneagles · Perthshire
A private estate in the Perthshire hills.
The retreat is based at a private estate near Gleneagles, with the championship courses of St Andrews, Ayrshire and Angus within easy reach. The house, the gardens and the gallery are reserved for the party alone.
Days begin on the links and end in the library.
Between them: a private view, a gala in the grand hall and a table set for a long, unhurried dinner.
The Estate at Gleneagles
Auchterarder, Perthshire
Scotland
Auchterarder, Perthshire
Scotland
Chauffeur transfers and helicopter transfers are arranged for every guest.
Step-free access, ground-floor suites and accessible transport can be arranged. Please indicate any requirement in your request.
By Air
Arrive into Edinburgh, then by helicopter to the estate lawn, or by chauffeur from the airport.
By Road
Gleneagles is approximately one hour from Edinburgh and forty minutes from Glasgow by road.
Exclusive Use
The estate is closed to other guests for the five days of the retreat.
The Estate at Gleneagles56.286° N · 3.748° W
An illustrative estate plan · Perthshire, ScotlandOpen interactive mapThe Invitation
Your presencewould be an honor.
Join a small party of collectors, players and patrons for five days in Perthshire. Championship golf at St Andrews, Ayrshire and Carnoustie, three champions in the company, a private collection, a closed-door auction and a table worth staying at. Places are limited and every request is considered personally.
(06)Patrons & Partners
The Art of Time is realised with the support of a small circle of houses.
Presenting partnerAudemars Piguet
Time is the material. Audemars Piguet presents The Art of Time; the week is dressed by the houses below.
Further partners are acknowledged in the printed programme.